various stakeholders within your business, from the IT department to Marketing, Sales and most
various stakeholders within your business, from the IT department to Marketing, Sales and most importantly the executive. Forming of a project team to ensure all departments are bought into the project and their considerations are matched from the outset, can ensure that the project delivery is as smooth as possible. Setting of time scales is vital and for the most part paywall systems can be delivered in less than 6 months. However time scales can be impacted if new requirements come to light as the project is underway. This illustrates how crucial it can be to ensure you form a multi-departmental project team at the outset to ensure all requirements are identified as much as possible from the start. Furthermore, combining and centralising existing and new customers can be problematic, not least where legacy systems are in place. With print subscribers, iTunes and Android app users and online subscribers all sitting separately, the ability to up-sell and cross-sell products can b...